A well known Jewellery store advertised a closing down sale in Perth everything 70% off. A friend purchased me a necklace and bracelet. Both items came with a certificate of Purchase with retail price, description and photo. The retail price shows value for the necklace is $5099 which was the ticketed price in the store The retail price shows value for the bracelet is $2425 also the ticketed price in the store. The register receipt clearly shows there was a discount applied of 70% on both. Upon a recent insurance claim on the necklace the store came back with replacing the necklace for $1500 with $600 of that mine for excess. Upon calling head office to the store asking how they can replace a $5099 necklace for $1500. Their response was that they can supply to insurance companies cheaper. The only thing is the new certificate of purchase was going to state that it was worth $2999. I then looked on the website to see it was for sale for only $2999 and in store and the bracelet was only $599. I contacted consumer protection as I totally believe the products were double ticketed and didn't believe I should be paying any excess to them especially for something that is clearly overpriced to begin with. They declined and said the only thing they would offer would be an in dependent valuation with it. I declined. In regards to the bracelet I had a verbal evaluation on it and was told no way it was worth their ticketed and selling price of $2425 which I was quite prepared to get a written quote for. Within the two days my friend and I were in that store. There was a lot of people in there purchasing quite significant items which I believe would of been marked up as well and nowhere near the value of the ticketed price. I would like to take this further and I would like to know if there's something I can do under Australian Consumer Law and if I can take it to the media as a lot of people out there that purchased items for the store within the 2 weeks would have been misled as we were. People would also be paying more premiums on insurance if they are going of the certificate of purchase which is clearly not correct. Any suggestions on how to proceed and who would be the best legal rep would be great.