I have a theoretical case that is have to analyse and find relevant law and cases that are similar. The case is as follows.
You are the head advertising partner on a campaign for the new and improved Mack Truck. In order to entice new clientele you decided to use the phrase “Big Mack” in your marketing. McDonalds, the maker of the ‘Big Mac’ have objected to the use of the name saying it will confuse consumers into thinking there is a connection between the two companies.
So I as the head advertising partner need to be able to defend Mack from McDonalds preventing my from using the term "Big Mack"
Where do I start in looking for Laws and relevant cases for precedent etc
You are the head advertising partner on a campaign for the new and improved Mack Truck. In order to entice new clientele you decided to use the phrase “Big Mack” in your marketing. McDonalds, the maker of the ‘Big Mac’ have objected to the use of the name saying it will confuse consumers into thinking there is a connection between the two companies.
So I as the head advertising partner need to be able to defend Mack from McDonalds preventing my from using the term "Big Mack"
Where do I start in looking for Laws and relevant cases for precedent etc