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The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation (a manufacturer of personal hygiene, household detergents, and cosmetics), Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd. (an office furniture and stationery manufacturer). Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program. This selective marketing experiment reflected a Japanese engineering philosophy called Kansei engineering, which was used by other Japanese companies. All products were listed online at "willshop.com".

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  1. R

    WA I was in Bunbury prison for 8 months I got out on the 12/09/2023 and I find out that my sister had been seen selling everything of dad's will which he

    Please if you can call me back to see what you can do for me thanks 0403 709 578 that's my number
  2. L

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  4. J

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  5. C

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  6. Z

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  7. G

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