gift card

Australia's #1 for Law
Join 150,000 Australians every month. Ask a question, respond to a question and better understand the law today!
FREE - Join Now
A gift card also known as gift certificate in North America, or gift voucher or gift token in the UK is a prepaid stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by employers or organizations as rewards or gifts. They may also be distributed by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees. American Express, MasterCard, and Visa offer generic gift cards which need not be redeemed at particular stores, and which are widely used for cashback marketing strategies. A feature of these cards is that they are generally anonymous and are disposed of when the stored value on a card is exhausted.
From the purchaser's point of view, a gift card is a gift, given in place of an object which the recipient may not need, when the giving of cash as a present may be regarded as socially inappropriate. In the United States, gift cards are highly popular, ranking in 2006 as the second-most given gift by consumers, the most-wanted gift by women, and the third-most wanted by males. Gift cards have become increasingly popular as they relieve the donor of selecting a specific gift. In 2012, nearly 50% of all US consumers claimed to have purchased a gift card as a present during the holiday season. In Canada, $1.8 billion was spent on gift cards, and in the UK it is estimated to have reached £3 billion in 2009, whereas in the United States about US$80 billion was paid for gift cards in 2006. The recipient of a gift card can use it at their discretion within the restrictions set by the issue, for example as to validity period and businesses that accept a particular card.

View More On
  1. B

    VIC Gift Card from Shopping Centre - Australian Consumer Law?

    Hello, For Christmas. I was given a gift card with credit on it for a major shopping centre. I used this gift card to make a purchase at an individual store within this shopping centre.Turns out, the item I purchased had a major fault with it, so I went back the next day to return it. They...
  2. S

    QLD Lost Gift Card Used Before Cancellation

    Recently lost a gift card which was used before we were able to cancel it. Is the user, knwoing it was not theirs, liable for any form of theft or are gift cards exempt from such rules?
  3. M

    QLD My experience with Myer Online - Charged with Fraud

    Hello Late last year I purchased some items online from the Myer website at a very reduced price. I then decided to keep some of the merchandise and return the ones that I didn't like (unopened and in pristine condition). I did not have a receipt as the online function of their website, etc...
  4. C

    NSW Credit-for-Sex Scam using LINE and Apple iTunes

    Hi guys, I would like to share my story of an incident where I was involved in a serious scam which I was too naive and stupid to realise until I took the time to research the tactic to only realise it was a scam that already exists but it was to my stupidity that I was unaware of it. I hope...
  5. D

    NSW Purchasing Gift Cards from People - Legal Issues?

    If I buy a gift card from someone and it turns out that they had obtained the gift card fraudulently (fraud): Will the gift card and/or goods I purchased with the gift card be taken away from me? Might I get into any legal trouble as well? If I pass the goods to others and they do the same...
  6. D

    VIC Gift Card Expiry Not Displayed - Take to VCAT?

    I was given a $100 gift card from my employer. It required me to activate the card within 3 months by either calling a number/or going on-line. I activated it soon after getting it. It also had instructions on the card that I had one year to use it after activation. It expired on 15/11/2014 and...