Hello,
I am starting a new online business.
The business will provide a free online service where users will need register. The idea is to provide the users a single place to manage a particular type of investment, including uploading their documents.
As this is a free service, I need to find a way to commercialise it via other methods. What I would like to do is collect the user's data and 'sell' it to external companies in an anonymised format. My specific questions are as follows:
Note, I am located in NSW/Sydney Australia.
1. Am I allowed to collect the user details and 'sell' it to an external company - the type of data I will be collecting is the includes the user's demographic, age group, value of assets etc? I respect privacy of course, so I intend to 'anonymise' the data.
2. If above is allowed, is it covered in privacy laws and Terms/Conditions - what do I need to include in the 'Privacy' and 'Terms/Conditions' shown in my website, and do I need to include any other disclaimers or other info so ensure I am legally protected? Where can I get access to a template for privacy notes and terms and conditions do I can use it on the website?
3. I have an ABN and have registered my business name but was unsure if it's best I continue as a Sole Trader or whether I should use a Private Company to ensure I am legally protected? What are the risks and benefits and what is the best legal structure for my business given my situation?
4. Is a business such as mine (selling data) common and feasible - are external 3rd party marketing companies and other market analysis companies interested in such data, and can it be easily sold? I am figuring that selling user data would probably be of use to external companies. Are these companies interested only if I have a specific number of registrations - e.g. 500 use registrations, 1000? At which page can I sell something valuable.
5. Can I have some other general opinions on commercilaising (monetizing) by business. It would be good to understand how other online services generate value, although they are 'free' - e.g. WhatsApp was bought by Facebook although WhatsApp doesn't actually generate any money through subscriptions - can something like my idea provide a buy-out target for other businesses?
6. Any other legal coverage under commercial law that I should get considering my type of business?
Kind regards,
I am starting a new online business.
The business will provide a free online service where users will need register. The idea is to provide the users a single place to manage a particular type of investment, including uploading their documents.
As this is a free service, I need to find a way to commercialise it via other methods. What I would like to do is collect the user's data and 'sell' it to external companies in an anonymised format. My specific questions are as follows:
Note, I am located in NSW/Sydney Australia.
1. Am I allowed to collect the user details and 'sell' it to an external company - the type of data I will be collecting is the includes the user's demographic, age group, value of assets etc? I respect privacy of course, so I intend to 'anonymise' the data.
2. If above is allowed, is it covered in privacy laws and Terms/Conditions - what do I need to include in the 'Privacy' and 'Terms/Conditions' shown in my website, and do I need to include any other disclaimers or other info so ensure I am legally protected? Where can I get access to a template for privacy notes and terms and conditions do I can use it on the website?
3. I have an ABN and have registered my business name but was unsure if it's best I continue as a Sole Trader or whether I should use a Private Company to ensure I am legally protected? What are the risks and benefits and what is the best legal structure for my business given my situation?
4. Is a business such as mine (selling data) common and feasible - are external 3rd party marketing companies and other market analysis companies interested in such data, and can it be easily sold? I am figuring that selling user data would probably be of use to external companies. Are these companies interested only if I have a specific number of registrations - e.g. 500 use registrations, 1000? At which page can I sell something valuable.
5. Can I have some other general opinions on commercilaising (monetizing) by business. It would be good to understand how other online services generate value, although they are 'free' - e.g. WhatsApp was bought by Facebook although WhatsApp doesn't actually generate any money through subscriptions - can something like my idea provide a buy-out target for other businesses?
6. Any other legal coverage under commercial law that I should get considering my type of business?
Kind regards,