Sending cold emails

[Jordan101]

Hi All,

Hoping for some advice. I'm in the process of starting an outbound/outreach sales agency. I've just landed my first client, and I'll be emailing some potential partner companies with a service offering.

According to the Australian Communications and Media Authority: You may infer permission to send commercial emails if you can satisfy all of the following:

• the person made their email address or phone number public, such as online or in a directory
• the person does not state that they do not want commercial messages
• the phone number or email is for an individual or office holder
• the subject of your message relates directly to the person’s role or function
• there is a link between what you are promoting and the person getting the message

Re. point number two, is there a directory where I can find if people have opted out of emails like this, or does it simply mean that if they opt out of my initial email I can't email them again?

More broadly, does this sort of thing only apply if I'm going to bulk email companies, or am I also at risk if I'm sending emails individually?

Many thanks,
Jordan

 

[Rod]

Re. point number two, is there a directory where I can find if people have opted out of emails like this

No.

Any spam is spam.

 

[Jordan101]

Hi Rod,

Care to elaborate a little bit? If the answer to this point is 'no, such a directory does not exist,' that would imply that if they unsubscribed/opted out after my initial email I'd be in the clear as long as I didn't email them again. I've spoken to two lawyers since posting this and that's the advice I've been given.

 

[Rod]

My opinion is I agree.

Much will also depend on how the email addresses are harvested.