From a land far far away, repurposing that name

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TheRealPM

Active Member
2 December 2020
11
0
31
You know how there is a dance music outfit called "Ministry of Sound" - its intentionally a pun on an official sounding but fictional Government Department
Can I Adopt for my Business Name the name of an old overseas Gov. Department name?
Lets say for example there was in the UK government dept called "Health & Wellness Agency" and couple years ago it has since rebranded to something else.

Could I call my Aus Business that old name?
Lets sat that the name is well recognized globally like say 'NHS' is today but like I said, is no longer used.

Intention is to create familiarity with my service business - which is obviously an Aussie ABN/Co, small outfit not a government dept from the other side of the world few years ago.

Business Name done, could my logo be similar to the old government logo

PS I did a name search at IP Australia | Trade Mark Search and got no result