I’m a direct response copywriter and new in the business. I was recently approached by somebody in the cosmetic surgery business who wanted me to write some google ad words, squeeze and landing pages. There was a note that I would be advised on the legal aspects of the project in terms of what I would be allowed to say and what would be illegal to say in this particular industry. What I would like to know is this: What is the scope of my accountability as a copywriter in Australian Law? What if I were to write something that turned out to be illegal. Would I be responsible for it, or is the responsibility of the company/individual running the advertisement to make sure that all statements are true and that they conform to the relevant advertising laws/regulations? What if my client gets fined? Would he or she be able to sue me? Would he or she have a case? What if I’m required to write an advertisement for something like an over-the-counter drug, or health product, that makes some claims for its effectiveness based on spurious or deliberately falsified research? Again, would I be responsible, or is it my client’s responsibility to ensure that the claims can be substantiated?